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Innovation and disruption in consumer and retail is exploding. Ignited by the maturation of Millennial consumers—who are voting with their wallet and opting for new and authentic brands—emerging brands are re-imagining nearly every consumer category, and sometimes creating entirely new ones. Investors are seeing the strong returns that these long-term trends are generating; and retailers are taking notice, placing greater emphasis on emerging brands.

While we often hear about innovations in technology — amplified at times to deafening levels by a large ever-more-growing crowd of startup blogs, podcasts, pundits, and TV shows—we hear far less about the innovations taking place in consumer industries. Why is this? Consumer and retail accounts for more than 20% of the U.S. economy — touching nearly every aspect of our lives, influencing what we eat, wear, and increasingly, reflecting what we believe.

Innovation, and the young, emerging brands driving it, are rarely celebrated, even when they perform exceptionally well and help to change lives. I want to change that — and celebrate the incredible innovation that is coming out of consumer and retail.

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