Vidcon Is Here and It’s Big Business

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The 7th Annual Vidcon starts today with over 25,000 tickets sold and leveraging every open space and area at the Anaheim Convention Center, the largest convention center in California. Vidcon is an annual conference focused on the online content community.Appearances, panels and performances by well known online content creators are driving this event created by Hank and John Green, well … Read More

Autonomous Cars, Connected Everything

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Autonomous Cars, Connected Everything & Big Box Disrupters, Oh My. Why Startup’s Matter. As I prep for advising clients on new trends and our upcoming programs for 2016 industry events, I’m often asked, do startups really matter? Shouldn’t I just wait till these companies are real? So after a recent flood of ‘startup’ encounters, I have some answers. 1) Get … Read More

25 INNOVATIVE CONSUMER AND RETAIL BRANDS FOR 2015 – FORBES

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Innovation and disruption in consumer and retail is exploding. Ignited by the maturation of Millennial consumers—who are voting with their wallet and opting for new and authentic brands—emerging brands are re-imagining nearly every consumer category, and sometimes creating entirely new ones. Investors are seeing the strong returns that these long-term trends are generating; and retailers are taking notice, placing greater … Read More

MOBILE EXPLODES IN TOTAL DIGITAL SPEND- MEDIAPOST

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According to a report released today by eMarketer, 2015 is a benchmark year for mobile advertising. Mobile will account for 52.4% of total digital spending, an increase of 59%, surpassing desktop and print marketing for the first time. “Brands and marketers continue to see increased value in mobile advertising to reach consumers,” states eMarketer analyst Martín Utreras. “Some of the … Read More