AR Trends in our Everyday, with Jay Samit from Deloitte

This week on The Tech Cat Show….

Announcer: Welcome to the Tech Cat Show with host Lori H. Schwartz. Each week we hear from established leaders in the technology and consumer industry, finding out the scoop should never be this much fun! Now, here is your host Lori H. Schwartz …

Lori Schwartz: Hi everybody, and welcome back to the show. And we are continuing our month-long series on augmented reality. A couple weeks ago we kicked it off with Charlie Think, who’s a Forbes contributor, and Charlie kind of set the stage on the industry in AR. And then last week we talked to the fabulous Aaron Riley, formerly from the UCLA Innovations Lab, and Aaron kind of talked to us about the kinds of products that can be coming out of AR, especially on the consumer side. And this week we are so honored to talk to a friend, Jay Samit, who is the Independent Vice Chairman for Deloitte, and Jay there is focusing on providing virtual reality, augmented reality, and mixed reality solutions for corporate and the public sector clients.

Now we’re going to get into the business side of AR, and Jay has over 30 years of experience in digital transformation, and he’s been going out for the last year or two talking about his great book, “Disrupt You,” which is master personal transformation, seizing an opportunity and thriving in the era of endless innovation. And we’ll talk more about that book as well. But Jay is a long-time executive, has worked at a lot of large companies right at that moment when something new is exploding. So let’s have a big Tech Cat welcome for Jay Samit, ladies and gentlemen!

Jay Samit: Thanks for having me.

Lori Schwartz: The studio audience always goes wild. So Jay, you have a long career of being, starting at a company or joining a company right when something big is happening. So can you give us your background? I know it’s extensive but give us the top hits.

Jay Samit: So be either in life, are the best of what you do or the only one doing it, and I found out the latter was easier. And if you’re the only one doing it, by definition you’re also the best. So I was the first guy who just fell in love with the internet and saw the potential, and that was probably before some of your audience was born in 1978. I worked with Bill Gates, we put the first video on a computer. Then the web came along and did the first auction, morphed into eBay. Worked with Reid Hoffman on LinkedIn.

So each of the new transformations, PC, mobile, you know, [inaudible 00:02:46] again, but we’re now going to see the biggest transformation of our lifetime. If you think five hours a day of staring at a phone screen is a lotta connectivity, imagine always being connected through your glasses or contact lenses to an augmented world.

Lori Schwartz: I think, would any of us wanna ever leave our home though? Is the question I always wondered about, you know what I mean?

Jay Samit: Well it actually makes leaving your home more fun. You can walk through the rainforest and know every species, learn about every insect and when that snake bits you, you can instantly look at it and know whether or not it’s poisonous.

Lori Schwartz: That’s true, true, true. And obviously people have been using it for, I think the most practical piece which is translating language, which you know is so great.

Jay Samit: Yeah, so now every phone, automatically you can go anywhere. But you can also do it in audio. So as Google did with their earbuds this year, you can now have a conversation with virtually anyone on the planet and make eye contact and connect. So seven billion strangers now have an ability to communicate.

Lori Schwartz: That’s crazy. So how did you position yourself as someone who is always at the leading edge of these new technologies, at these large companies?

Jay Samit: So the beginning of my career it was, nobody else wanted to. And when you are lucky and consistently either start or help build billion dollar new businesses or companies and you take ’em public and everything, as I started to get the gray hair, people started to listen. And what I also learned, and why I wrote “Disrupt You” is that, it’s a skillset that anybody can be taught to, how to identify what’s coming next and how to capture that value that’s being created.

So you know, two kids sit in traffic and say “Boy, the phone company knows where my phone is. Why doesn’t it tell me to go left and the other guy to go right, and there be no traffic? And that was the basis for Waze. Two kids in traffic in Tel Aviv, a year later, they’re billionaires. So you’re one click away from billions of people. You’re one click away from changing the world, making $1 billion, whatever you wanna achieve.

Lori Schwartz: Huh. Is it changed at all though, when you go to these large corporations, has it become easier to push them in that direction? Because you’re obviously getting hired for that role, but …

Jay Samit: Yeah, so what’s fascinating is when you, you know, in the 1990s told newspapers they were going away, or even told music companies that they’re not gonna be selling physical things anymore, or even the past few years, if you told retail chains that they were going away, they weren’t listening. The music industry was the canary in the mineshaft when it went in 1999 from 40 billion in revenue to 20 billion from Napster.

Now, when you tell people that, not as many people are gonna be buying cars, that people are not going to necessarily be using the same currencies that they’re using today, that crypto is having an impact, that borders are disappearing. Every CEO is listening. And Deloitte, we have 200 some thousand professionals that are working to help companies adapt and thrive in this era of endless innovation.

So it’s a really exciting time and we’re just at the beginning of, as I said, this fourth wave with digital reality completely changing our relationship to our environment and some of mankind’s knowledge.

Lori Schwartz: Now when you go and speak to a client about what’s coming, are you finding them now more receptive to that then say, 10 years ago when you may have really had to do a lot of education? Or is it still, you still have to set the stage for everybody?

Jay Samit: So one of the big epiphanies, and something that I wanna share with your audience so that you can take away something you can put to use. When I was young and arrogant and knew everything, I would leave meetings with “Why don’t they get it?” Like why can’t they see it? It’s changing, you gotta change or you’re gonna go out of business, you’re been disrupted.

And what I learned over time is it’s not the other person’s job to get it. It’s your job to communicate the future in a way that people living in the past can comprehend. And unless you can communicate that change and how it impacts, you won’t be effective. And so that took me years to learn, and now there’s a certain advantage of the seat I sit in and the history that I’ve had that my ideas may fall on more favorable ears.

But in these same giant corporations there are young workers in their 20s that know how they should change, and they need to speak up and their managers need to listen and understand that the world is fundamentally shifting, and disruption’s inevitable. How you respond to disruption is what separates the winners from the losers.

Lori Schwartz: And is that what you talked about in “Disrupt You,” was that one of the things that drove you to write it was to sort of help people think about it differently?

Jay Samit: So I wanted to pay it forward. I’ve been lucky, and if you woulda told me growing up in a rural home in Philadelphia that dozens of my friends would become self-made billionaires I would have asked, you know, what are you smoking? I mean that’s, I didn’t even know what a rich person was. And it wasn’t that any of the people that are now household names in tech are smarter than the average bear or went to the right schools or have access to capital. It’s that they saw the world differently.

So the only two things that you need are insight, and the book teaches how to do that, and perseverance, which you either have or you don’t. And so the biggest challenge isn’t about changing the world; it’s about changing yourself. Everybody thinks of changing the world but nobody thinks of changing themselves and how they see themselves and how they put artificial limitations of what they can’t do. So that’s the exciting part. And now that the book’s in eight languages and I hear from people all over the world. The cultural differences of cultures that are risk-averse, cultures that don’t have icons of Mark Zuckerberg or Bill Gates or Steve Jobs to look up to to really show that this can happen anywhere, and it is starting to take off everywhere.

Lori Schwartz: So you’ve been traveling the world, right, with the book, and talking to companies and schools and just all sorts of different demographics?

Jay Samit: Yeah, so 20 some countries I’ve visited on speaking tour, and now there’s a high school curriculum coming out based on the book to teach kids how to be entrepreneurs.

Lori Schwartz: That is so cool.

Jay Samit: The model of, graduate college, go into debt until the day you die doesn’t work for most people now. I also teach entrepreneurship at USC, I’m not against college, but it’s not the perfect model for everybody. Yet if you look at 2008 to the present, the majority of all jobs that were created were created by small business, by entrepreneurs doing something.

And it’s not just about tech. I talk about how to think about the number one most failed business, a restaurant, differently. Most people say “Boy, I’ve got this great chicken recipe, I’m going to open a chicken restaurant.” Having a good recipe has nothing to do with a restaurant. So I tell the story about a guy who looked at why do restaurants fail? Number one, too many items on the menu. If you don’t order the fish, there goes your profit. So he said “I’m going to open a restaurant with only three items.”

Number two, everybody wanna seems to wanna eat the same time, lunch and dinner. So if you sit two people at a table for four, you can’t monetize those two chairs. So he says “I’m gonna seat people with strangers.”

Lori Schwartz: Huh.

Jay Samit: And you don’t get to sit down until there’s a table that they can fill up, so that runs up the bar tab. Now this sounds like the most insane thing. Now you say what type of food experience could get people to put up with those next two things? And you’ve known it successfully for 40 years as Benihana’s.

Lori Schwartz: Huh. Interesting.

Jay Samit: It wasn’t “I wanted [inaudible 00:10:57] you know,” restaurant. It’s how do I solve for why restaurants fail?

Lori Schwartz: Right, right, right. And it’s about creating an experience, right?

Jay Samit: So, every aspect of business can be broken down and disrupted along the value chain. From research and development to marketing to manufacturing to distribution to advertising. And I go through countless examples, both from my life and from everyday companies that you know about until you start getting in this mindset to see the world differently.

If you have problems in your life, congratulations. You’re halfway there to be successful. ‘Cause the entrepreneur does is solve problems. Solve for five people, you make some friends. Solve for millions, you get to have a second home in Hawaii.

Lori Schwartz: Do you have a second home in Hawaii?

Jay Samit: I don’t have a second home in Hawaii.

Lori Schwartz: Well we’re gonna take a break in a moment, but we’ve been talking about your book, “Disrupt You: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation,” which I know is on Amazon. And you also have some content on YouTube about it. When we come back we’re going to get into how AR is going to transform how we work, shop, and play, and really dig into business solutions for AR. So we’ll be back in a moment with the fabulous Jay Smit, who is dropping insights as the independent vice chairman for Deloitte. In a moment, on the Tech Cat Show.

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Lori Schwartz: Welcome back everybody. We’ve been talking to Jay Samit, who is the independent vice chairman for Deloitte, and he is focusing on all sorts of new technologies, specifically in the reality in the virtual augmented reality space for corporations. And Jay, I know you have a lot of insights about how is AR really gonna transform how we live.

And I have one question for you before we do that. But what is the difference between a regular vice-chairman and an independent vice-chairman?

Jay Samit: I get the luxury of sitting on external boards.

Lori Schwartz: Oh, so you can be outside of just, working outside of just, that’s great. All right, so talk to us about what’s happening with AR.

Jay Samit: So lemme give a concrete example, because everybody can visualize the first end goal line that’s put on an AR in your football game, and adding Yelp reviews when you walk down the street or point me somewhere. But augmented reality can also subtract from the environment. So imagine, Lori, that you’re rushing home after doing the show and you go into a supermarket. A supermarket has 40,000 products, 40,000 [inaudible 00:15:03] on the shelves, and your doctor just told you that your daughter shouldn’t have anything with gluten.

Now you can either go and pick up 40,000 packages one at a time and spend the rest of your life in that supermarket figuring out, or holding up your tablet or wearing low-cost AR glasses, say “gluten free” and everything that isn’t gluten free will disappear off the shelves as if it wasn’t there.

Lori Schwartz: Huh.

Jay Samit: Or halal, or kosher, or whatever it is you want. That’s the power that we’re now talking about, is we’ve gotten used to that we can get any piece of information by searching, but now the information and the world will conspire to bring it to you when you need it.

Lori Schwartz: That is so cool.

Jay Samit: So it’s a new way for businesses to connect, it’s a new way for people to live, to play, I mean, the idea that you’ll be able to walk into any restaurant anywhere in the world and read the menu in any language and talk to the waiter in any language is now doable. But taking it the next step of, what does the software know about you at that moment? Why are you there? You haven’t eaten for four hours, you usually eat this time of day, you usually like the salad place, you’re in a strange city, you’re walking down, it’ll now show you hey, around the corner is this great salad place. Life gets easier.

Lori Schwartz: Oh, so you think it’s gonna recommend to you from a nutritional perspective what, you know, it’s gonna make some AI decisions for you, basically?

Jay Samit: Well now you have the million dollar question. If our world is going to be augmented, another way of saying that is filtered. So who’s making those choices? So it’ll, most likely brands that you trust to change your reality. If we learned one thing from this last election, is that if you get a whole bunch of anonymous information you don’t know what’s real and what’s not.

So you’re not going to have every pop up possibility of everything unless you’re a 10 year old kid and you enjoy it, because the world will look like Times Square on acid. But if you have a trusted brand that you know would give you good food recommendations or would tell you an unbiased of what type of place. Or it can be crowdsourced by your peer group and your social norm. So, 90% of my friends ate at this salad place and liked it.

You know, so all that information. And it’s now going to be on the brands and the companies to not just do analytics of their sales in the past tenses, what’s our next season’s marketing plan, what’s our next year? You’re going to have to be able to create algorithms to do this in real time and anticipate needs. If you’re now going to spend the same amount of time in traffic that you did before, but you’re no longer looking out the windshield ’cause it’s an autonomous vehicle, how are you gonna fill that time? What information are you going to wanna know about the town up ahead or where you’re going?

Lori Schwartz: So how then do you stop the world from becoming kind of what happened during the election, which is, I was getting feeds and information about things that I already had believed in, opted into, and basically wanted to stay reading. Just like, at night I watch MSN and CNN, and occasionally I’ll pop over to Fox just to internally mock it, say, because that’s, I know that that’s not my truth. So how do we stop our world, then, from becoming so filtered that to your point we only see that stuff?

Jay Samit: So it’s the filters that you [inaudible 00:18:39]. Now we already live in a filtered world, even in the physical world. We’re exposed to just the things in our neighborhood, just the things we pass. There’s many things that we’re not exposed to. So now you can open your universe, and especially when you’re talking about glasses that are both AR and VR you can instantly be anywhere. I’d pay a lot more attention to Mars as a kid if I could’ve walked around Mars.

So all that information exists, all that is out there, but most people don’t know how to get it. So with the internet of things putting sensors on all various things, with bots now in our homes that are both watching what we do, learning what we do, and learning how to assist us, a lot of this, it’s not that the evil someone twisting a story, it’s really, you know, most of us, let’s take care of medical. So your wearables can now know your blood pressure all day long, your heart rate, diabetes, all that type of stuff. But your doctor doesn’t know that, he’s not watching it all day long. You can now have algorithms … Most people go to a doctor after they have the heart attack.

What would you do if you were, Siri said to you, “You will have a heard attack in the next three days. You should have these things on you.” I think you’d take it pretty seriously.

Lori Schwartz: Yeah, you would, for sure.

Jay Samit: And cost of access to that healthcare for everyone is a fraction of what it costs today when very few have access to excellent healthcare. So these tools can lift people out of poverty. [crosstalk 00:20:17]

Lori Schwartz: And, yeah, people can [inaudible 00:20:20] them. So is it, what you’re doing now is helping large corporate clients provide those types of solutions? You’re sort of leading them to how they can extend their brand in that direction?

Jay Samit: In many things. So I’ll give you an example of using bots that, on a topic that is near and dear to your heart. Gender equality in the workplace.

Lori Schwartz: Right.

Jay Samit: What does any of this have to do with gender equality? And I’ll give you the perfect example. I have a client that hires over 10,000 new people each year, they’re in the hospitality business. Okay? Because they hire so many people and they get so many more resumes, most people don’t get an interview. You sort through, use keywords, you find the resumes, and you know, you go from there. And then they’re interviewed by a human.

I have yet to meet a human, whether we admit it or not, that does not have some biases, okay?

Lori Schwartz: Right.

Jay Samit: It’s the nature of living in life. Which means that there could be gender, accent, nationality, height, weight, whatever. This particular client is, we’re now building a system that, what if you had no one interviewed by a human, and there’s been studies that humans are horrible at interviewing anyway, we tend to hire people that we like, and there’s no long-term knowledge of knowing which questions in that interview got us a candidate that stayed the longest or did the best within our corporate culture.

Well now if every one of those 10,000 people could be interviewed by a bot, and the questions could be tracked over time< and it turns out asking what college you went to isn’t as important as how many years have you had your dog? And so you can now zero in on what are the questions that get the employees that stayed with you the longest, that fit the culture, that were the most productive, that were the high earners. And you’re not limiting it because of some bias.

Lori Schwartz: Wait, now what, I mean I think I know the answer to this, but why does how long I’ve had a dog impact my capabilities in the workplace?

Jay Samit: I was just making that up as an example.

Lori Schwartz: Oh, okay. I thought that was one of your serious insights, and then I was thinking, “Is it ’cause I can keep it alive?”

Jay Samit: “How many people have you murdered this week yet?”

Lori Schwartz: Yeah, exactly.

Jay Samit: No, but the whole point is, we don’t know what are the effective questions the most times, and it hasn’t been tracked, and no one’s had a rational process. Just as we’ve never had a rational monetary system, you know. There’s so many great technologies that are advancing and making things ubiquitous and things easy, you know? Extending our lives, giving people access to credit in the third world that never did before, things the blockchain can do.

I’ll give you another one that I was talking about in a meeting this morning. Opioid crisis. Huge, huge issue. So brick and mortar will be having a renaissance. If you have a brick and mortar chain, AR really changes everything because now you can have virtual inventory. You can have every sofa in every pattern at scale that a person can see and walk around and get a sense of. You can have cool action figures flying around, you can have anything, because what’s going to happen is connectivity, 5G, will hit at retail first, or retail can use what’s called LiFi, light connectivity, 100 times faster than Wifi. And now you can have this wonderful experience to wanna go to a store and experience what it’d be like being in your tent out in the woods or wherever it is.

So very excited about that.

Lori Schwartz: All right, we’re gonna take a real break now and then we’re gonna come back and catch up with everything. So we’ll be back in a moment with Jay Samit, and don’t worry, we’re gonna get all the good stuff from his brain. Jay Samit, who is independent vice-chairman for Deloitte, focusing on providing virtual reality, augmented reality, and mixed reality solutions for large corporate clients. We’ll be back in a moment on the Tech Cat show.

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Lori Schwartz: Alrighty, and we were talking to Jay Samit, independent vice-chair for Deloitte. And we were talking about business solutions in AR, and how it’s transforming all of these different sectors. And I think you mentioned right before we jumped off how it’s really transforming training. Can you talk a little bit about that?

Jay Samit: Sure. So if you think about it, training hasn’t really changed since the middle ages. You have an apprentice, somebody learns from somebody else, maybe give them some materials. And there’s two fundamental flaws with how we train. One is, whatever materials you have, by the second you create them, they’re already out of date. And second, no one has 100% comprehension.

So now, instead of learning through a manual how to repair a car, when your glasses look at the car, it can see and identify problems, it can walk you through what steps to do. It can learn from those mistakes, and so if you take electrical line workers right now, about half of the people keeping the electric grid going in the US will retire during this next decade. There will be a shortage of linemen. Now you can have people that are no longer climbing the poles sitting and seeing what the person climbing the pole sees and can work with them.

So whether it’s a cable company or telco company that sends a van out in the field, no van has the knowledge of every problem they come across. But they can be connected with somebody that can see what they see, and talk to them, and save rolling a second truck, and save them billions of dollars of wasted time and downtime of the outages. So this works for fast food, this works for hospitality, this works for any form of training.

Lori Schwartz: Do you think, so are most businesses now, then, looking at AR? And is it going to be dependent on these glasses, or will it be phone solutions, or how’s this really rolling out? Are businesses pushing it? Like why is this all happening now?

Jay Samit: So Pokemon Go showed us that you don’t have to wait for glasses. 750 million people found it an enjoyable experience. So you can take your phone and your tablet and have a great AR tour of the college campus that your child wants to go to. And instantly learn about everything, find your way around, you know. Your first day on the job, to figure out where supplies are, where’s HR, where do I, you know, find the restroom?

But once you start getting to low-cost glasses, and there’s glasses, I’ll be showing some glasses at South by Southwest that are as light and, if I put ’em next to a regular pair of glasses you wouldn’t be sure which were the AR glasses. So you’re going to see that, and one stat that I love sharing is, last year in 2017, Americans bought 80 million pairs of glasses for over $100 that only came with one app, Focus.

Lori Schwartz: Huh.

Jay Samit: So if you start thinking about, well I want glasses to translate, I want glasses that, you know. It’s the same as the smartphone was 10 years ago. It only took one app to get you to say “I really need a smartphone.” Now you can’t live without it. You’re going to the world where that phone will stay in your pocket, and the world will now bring information to you. And at a very low cost [crosstalk 00:29:31] the prescription.

Lori Schwartz: So you’re gonna be wearing contact lenses or glasses or something that will bring in this [crosstalk 00:29:37]

Jay Samit: Yeah, one of our clients, I met with their head scientist that’s doing the contact lenses. That’s where it gets witchcraft to me, I mean it’s just amazing. And the glasses that some of the companies are coming out with actually beam the image to the back of your eyeball so you don’t have to worry about people’s prescriptions. We all have perfect vision at the back of our eyeball.

So it’s phenomenal. And when you beam it into an eyeball that way, you can’t tell it, and your brain can’t tell it, any different from a physical object. So it is, it has, it’s opaque. So people walk behind it and it’s really there, fixed in space. So our world’s gonna be wonderful, you know. Imagine how magical a theme park can really be when full-scale dinosaurs walk among you and characters fly above you?

Lori Schwartz: I was just thinking that the world will be a theme park and you won’t need to go to them, you know what I mean? ‘Cause so many people onlien talk about this-

Jay Samit: Yeah, and you’ll have virtual stores. So downtime can suddenly be monetized, or made enjoyable, depending on whether you’re the consumer or the businessperson. When you’re waiting for the game to begin when you’re at a music festival and you’re walking around the grounds, there could be any type of story. There could be 900 cars in every wacky color, there could be things floating above. You could have a Fourth of July parade, not on Main Street, but floating above the city.

When I was a boy I used to get really excited when the planes would blow the puff of smokes and spell out a word up in the sky. You can make that happen every day in all kinds of color, you know. Surrender Dorothy.

Lori Schwartz: Well what business category do you think is spending the most in this space or jumping on the quickest? Or is it really not something you can categorize like that?

Jay Samit: Excellent question. So today, when, in the VR space, so we’re talking about VR, where it’s more costly, need really high-end computer and high-end glasses. It has to be industries where you’re solving a problem that justifies that.

So we’re working with a client that’s, that doctors are now doing brain surgery wearing VR on actual patients. So instead of seeing a 2D CAT scan of a tumor, you can actually rotate the brain and the tumor and see exactly that person’s situation, while they’re cut open right in front of you. So medical, huge uses. In the AR space, you’re seeing any place where the skills need to be upgraded for a workforce. They all have tablets and smartphones, so they can now see this.

Safety. Imagine firefighters going to smoke-filled room, but the walls can be made in AR, so you know where they are, where the plumbing is inside the wall, you can see through a street, where the cables are before you dig. So it’s really giving people superman like skills. And that’s where it’s taking off.

Lori Schwartz: God, I love that idea. I mean I do worry, you know, and this is what people say when I talk about this stuff as the like, technology catalyst, is they push back on me and they talk about how terrifying this all sounds. And that they won’t know what’s real, and that also they’d start bringing up privacy and security, which is always what everybody brings up when you talk about this stuff. How do you respond to that kind of pushback?

Jay Samit: Well I know, as a child, when I saw on Sunday night Walt Disney, Walt Disney was making robot pirates. My imagination went insane, oh my God. They’re making robots that are pirates. And that’s why I went into tech, okay?

So this will spark children’s imaginations, this will show people what can be possible. I look at the positive of what it can do. When I also now go out to a restaurant and I see a family sitting there and all four of them are looking at their own phones and no one’s having a conversation. That isn’t a failure of technology, that’s a failure of someone saying “Okay, this is dinner. We all put technology away. How was your day?”

So you know, we have to take responsibility for how we use technology. But I see the benefits far outweighing any of the risks. We, for 14,000 years, decided to give up our independence and privacy for the security of a village. And that’s why people started building cities.

Lori Schwartz: Huh. Right, right, right.

Jay Samit: You don’t have the same freedom in a city, can’t run around naked and do whatever you want, but you didn’t get attacked by the saber-tooth tiger. It’s the same thing nowadays. You really have to say, am I willing to trade some things? And it’s not just being marketed to. It’s really about enhancing everyday and every experience that you now have.

Lori Schwartz: It does blow me away, the picture that you’re creating. And especially if real businesses are spending money on this. Are people then, is this in a special budget called “immersive experiences?” Or is it just being wrapped into their, the categories that it’s actually solving for? Like are people in business thinking about it separately?

Jay Samit: Yeah, my opinion is, it should cut across like electricity. Does your department use electricity? Does your department use electricity? It’s just a tool that’s part of life.

Now, if you remember, there were only certain people that got PCs at one point, or you know, you’re in charge of our web store, you have nothing to do with what we’re buying for our real stores, you know. That era’s gone. You now see that what you really wanna do, is you have all this data that you could apply to help customers. Like I never understood in the 21st century, if you went to refinance your house, you have to fill out endless forms. All that information’s already out there. I would gladly click and tell the bank “I give you permission to look up all this stuff, and by the way, I want 20 banks to look it up and the best person comes back and tells me.”

So data analytics, predictive, big data, all those things can now conspire to help. And really all that businesses try to do is solve problems for people. But the opportunity here is the businesses are looking at the big giant things that move, like who’s gonna make the winning glasses? But you may think of a niche that no one else has thought of. And that’s the exciting thing. Think of all the giant new companies that came out of just being apps? Waze or Yelp or whoever. How can you now build a new business to solve a new problem because you now have ubiquitous connectivity?

Lori Schwartz: Hm, that’s a big thought. And it’s interesting that as much as I categorized the show that we’re gonna talk about AR or we’re gonna talk about VR, or AI, or whatever it is, inevitably the discussions always end up wrapping around how these things are all colliding together.

Jay Samit: Well, and that’s the other thing, is what’s driving AR all of a sudden is that all the exponential technologies are hitting at once. So ubiquitous connectivity wouldn’t work without 5G. 5G allows a lot more data to get out there. 5G’s kinda worthless unless you have edge computing that can do lot of processing so you don’t have to have a backpack with a supercomputer and giant batteries.

Edge computing only works if you have information and data in the cloud. The data’s only as good as as fresh as it is, like cheese, which means you have to collect data from every box, every package, every shelf, and every store. So putting trillions of sensors out, which is the IoT. And you now take machine learning and AI and you tie that with a nice ribbon, and I get to live in paradise.

Lori Schwartz: I love the way that you wrapped that all together. We’re gonna take one last break. When we come back I wanna hear a little bit about where you’re talking next, ’cause I know you’re still doing a lot of speaking. And I think you said, and I don’t know if you’re allowed to talk about it yet, you’re working on another book? Is that correct?

Jay Samit: Yep.

Lori Schwartz: So we’d love to hear a little-

Jay Samit: We’ll talk about it after the break.

Lori Schwartz: Yeah, we’ll talk a little bit about that, where you’re speaking, and how we can keep up with you. And then what should someone do to prepare for this new world? I mean, should we all just be downloading different AR apps, or just reading a lot of articles? Or how do we get ready for the world that’s coming? Anyway we’ll be-

Jay Samit: You just read “Disrupt You” and live happily ever after.

Lori Schwartz: And have Jay come and work with you. All right, we’re gonna be back in a moment on the Tech Cat Show, more with Jay Samit blowing our mind.

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Lori Schwartz: ‘Kay, we’re rounding out our fabulous conversation with Jay Samit, who’s the independent vice-chair for Deloitte. And we’ve been getting the down low on the future of AR. And Jay, you have some speaking opportunities coming up and I know you’re possibly gonna be showing some new tech, is that true?

Jay Samit: Yeah, so really excited, in a little, about 10 days, is South by Southwest. I’ll be giving a keynote, Augmented Reality, Job Killer or Economic Savior? And I’ll tip off your audience, I think it’s the latter. But I’ll be showing two cool pieces of technology that no one has seen yet. One is glasses that beam stuff in, as I was talking about, that is just mindblowing. And the other is haptics, a glove that you can wear in VR and literally feel the fur of a cat, feel the warmth of a coffee or of a jet engine. Feel a spider walk across. Absolutely amazing, and it really opens up other things that you can do.

In April there’s the Fund Expo, which is where people go to raise money and start these businesses. In May I’ll be keynoting at Augmented World Expo up in San Jose. Great show to see all the latest gadgets and apps and tools so that you can start an AR company yourself.

Lori Schwartz: Huh.

Jay Samit: So a lot of fun stuff out there. And if you don’t wanna do there I usually post the speeches afterwards on YouTube, at, you can follow me on Twitter, Instagram. Easy to find.

Lori Schwartz: Do you think that the current generation will easily adopt to all of this more than say, your generation or my, Gen X, Boomer, any of those. Or is this gonna be something that doesn’t really have that adoption curve from a demographic perspective?

Jay Samit: It all comes down to what is the user interface? And that’s the wide open question. When Bill Gates was coming out with Windows, and he wanted someone to manufacture a mouse, everyone turned him down because no one could understand what he was talking about. People were not gonna move a brick around their desk, you know? It turns out that was pretty easy and intuitive to learn how to do.

The idea that something talks to you has made smart speakers and smart personal assistants pretty easy. So I think the learning curve’s gonna be de minimus. When we start getting into what age groups it really is, what problems is it solving? So for example, in Disrupt You, somebody that read the book invented putting a little watch on the top of a pill bottle so that if you got a phone call, and you go “Did I take my pills?” It’d say “You last opened this four hours ago” or “You opened it three minutes ago.” Well that’s great for many people, but then you take it with Bluetooth so I can know whether grandma took her medicine or not and then call her.

So the great thing about these technologies is that you can use them to cross time and distance to bring families closer together or to solve other personal needs.

Lori Schwartz: Do you think a movie like Ready Player One is going to help make this everyday conversation as opposed to just hearing about it in sort of more on the news side of things?

Jay Samit: Well, everybody understands things from Star Trek before they came to be, you know, the tricorder, which is a Fitbit, you know, Dick Tracy phone. So absolutely, that helps. Lawnmower Man started people thinking about a VR world. Ready Player One, great, great book and we’re all excited to see the movie.

Lori Schwartz: Yeah, I got to see the trailer of it, and it’s just one of those things where you start to think “Well will I ever care about my physical self again? Because I can go into these virtual environments and be whoever I wanted to.” Which was what Second Life was supposed to be, right? But it seems like-

Jay Samit: Well when was the last time you saw somebody that looked like their Instagram pictures?

Lori Schwartz: Mine do, but I know what you mean. I do know what you mean. From the Kardashian side of the world you’re absolutely right. You’re right, you’re right. So it’s not like it’s that different from our current culture.

Jay Samit: And you get back to reality, that fear of missing out is because everybody’s life looks better than yours on social media, you know, it causes depression and everything else. So as it becomes more of a level playing field, that tends to go away.

Lori Schwartz: Right, right, right, right, right. And so it becomes more normal, more everyday. And for you, I know you do a lot of writing. Do you think in terms of the role that you’re playing in the world now that publishing is really one of the most important things you can do? If people wanted to become a futurist or a thought leader, the best way to do it is just to keep writing and publishing?

Jay Samit: Well for me it’s about trying to pay back, you know, and pay it forward. I’ve had such a blessed life, and I get access to knowledge and people that others don’t, so if I can share that … My job, really, is to bring the future forward. So I’m not here, you know, inventing flying cars. I’m saying “Here’s somebody that invented this great thing, if only medical people, or the head of this company or that company knew about it, they’d be using it.” So that’s why I write. And I really, give me two seconds for a soapbox, I wrote Disrupt You because the only way you have democracy is with a strong middle class. And our middle class has been evaporating. And the only way you have a middle class is by having entrepreneurs creating jobs.

And yet we don’t teach this. We don’t teach it in college, we don’t teach it in high school. So that’s what this was about, to teach people how they can build businesses, how they can build a billion dollar unicorn. It’s not that hard, it’s not alien, anybody can learn how to do it. And I love that I’ve been able to have some impact with the time I have left on this planet to make more entrepreneurs.

Lori Schwartz: Wait, what, do you know how much time you have left, is that why you said it like that?

Jay Samit: If you live every day like it’s your last, you put the most into it that you can.

Lori Schwartz: I like that too. Can you give us a little hint about what you rnext book is about?

Jay Samit: Sure, so I get a lot of emails, and they make my day, of people saying “You changed my life,” da da da. But the other thing that I get is “Love the book, but I couldn’t do this. This couldn’t be me.” So I said “Okay, I’ll put my reputation on the line and I’ll do my own version of Pygmalion.” I found somebody, a millennial that was couchsurfing, high school dropout, never made more than 30k or something. And I said “I will mentor you, I won’t open up any doors, but just mentor you, and take you from zero to self made millionaire in 12 months.”

Lori Schwartz: Huh.

Jay Samit: And it shows you the steps and the tools and we’re halfway through the year, first month out. He did 70k and he was on fire after that, that was his worst month.

Lori Schwartz: Oh my God.

Jay Samit: Three months in he started making over $100,000 a month. And again, this is all him.

Lori Schwartz: Following your principles.

Jay Samit: And I’m learning from him what you forget at a certain stage of which order you had to learn certain things, and how to translate knowledge in a way that it’s pragmatic. And you know we have some interesting debates on branding and things, and it’s an exciting journey, and I think people will get a lot out of it.

Lori Schwartz: That’s really exciting, do you have a name for it yet?

Jay Samit: Not that I’m sharing.

Lori Schwartz: Okay. All right, tell us one more time where we can find you and get the book and all the different things so people can track you.

Jay Samit: Sure. So jsamit, S-A-M-I-T, .com. Same name on Twitter, on Facebook, on Instagram, on LinkedIn. Amazon has the book, Audible has the audio. If you’ve never gotten an audiobook, go to and get my book, your first one’s free, so no excuse. Then you get to hear this magnificent voice for nine hours, I narrated it.

Lori Schwartz: That’s great.

Jay Samit: But the book’s also in Vietnamese and Korean and a whole bunch of other languages. Comes out in June in Portuguese and in Korean. So a lotta fun, it’s been a humbling journey but so wonderful when you get, you know, in business you tend to get emails of problems, and the more successful you get, the bigger problem emails you get. When you’re an author you get literally love letters of, “I got this nugget out of the book that changed my business or changed my life,” or “I couldn’t support my wife and kids and now we’re thriving.” And that just makes me work harder.

Lori Schwartz: Oh, I love that. Well we’ve been talking to Jay Samit, who’s the independent vice-chairman at Deloitte, focused on and pioneering solutions for businesses around AR, VR, and mixed reality, and also author of Disrupt You: Helping People Operationalize Disruption and how they move forward in this exciting time. So we thank you so much Jay for coming on the show and dropping insights and sort of making it sound really, really simple and approachable-

Jay Samit: Yeah, and for anybody that made it to this far into the show, I got a free 40 page workbook for you, just go to, click on the link and you can get started changing your life today.

Lori Schwartz: Oh, I love that. Well thank you, and everybody, we’ll be back next week talking with more folks about augmented reality, finishing up our monthlong deep dive into AR. And thank you so much Jay, and I hope everybody checks out Disrupt You. We’ll be back next week.

Jay Samit: All right, thank you, have a good one.

Lori Schwartz: Thank you.

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